Monday, 11 March 2013

Words


My work responds to the characters and narratives portrayed within television adverts. A type of contemporary portraiture, using imagery from advertisements, which is arguably a representation of 'normal' life.

On one level the subjects portrayed in the paintings are real to the viewer. They can see a person. But really they are just seeing liquid paint, manipulated to represent a person. This could be said about many characters in the adverts themselves, they look and act like people from daily life, but are fabricated, false, not genuine.

The 2 dimensional quality of the original advertisement image and characters is emulated by the painterly graphic style. The shallowness, almost lack of depth, is exploring the metaphor further. I am painting people that do not fully exist.